Social Digital Marketing Company helping create jobs to employe people under poverty belt and challenged individuals bringing you value for money service. TED Speaker, Author, Digital Award Winner - Farid Premani
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Aleedex Inc was founded by Farid Premani in 2005 with vision to bring in cost effective & proven Digital Marketing Services for small businesses. He is TED Talk Speaker, Author of four best selling books on Business ROI and Digital Foot print subjects, served clients from Fortune 500 to reputed local online businesses in eight different countries. Radio/Pod Cast broadcaster and startup consultant coaching businesses to reach from garage to million acquisitions.
Email firstname.lastname@example.org for quick consultation. Local in Houston, TX.