About Us

Where Quality Serves Through Experience!


Farid Premani - Founder/Chief Strategist

Farid has worked for a decade in versatile market research studies from Healthcare to Social Researches understanding poverty, microfinance, and mobile banking products, energy sector, served BMW group and conducted studies on luxury cars. With his past 12 years of extensive client and research agency tenure he has worked on more than 50+ projects serving 30+ clients undergoing all quantitative and qualitative studies in energy, health care, financial, automobile, fast moving good, food items and hotel industry.

He is based in the US but extensively travels to make sure all regional and satellite office performs well with his experience team in place.He is author of three books in Business research, creating effective ROI and writes usually in reputed magazines such as European Financial Review and is a TED Talk speaker.

Strategy & Assurance Head

Dr Samir Attia

Senior level professional with experience in Sales & Marketing research working for reputed multinational companies since 1985 serving with British American Tobacco and Schweppes Company to name a few. Certified Business Edge Researcher.

At present , also serves on the board of educational organization as an Internationally approved researcher with global projects experience having clients served in Middle East, Central Asia and Africa.

Dr. Samir is handling Middle East Market with an extensive grip on consumer research and corporate training flair that adds value for both client and in-house field workers.

Social Research Head

Amin Dewji

Amin Dewji has led community-based and public NGOs as CEO over two decades managing the resettlement and social governance research of international communities in seven countries spread over three continents. Extensive experience in community-based growth and economic strategies and consulting for business development and entrepreneurship. Just completed a 4-month assignment as a strategy consultant for reorganizing the synergistic delivery of support programs to a large community residing in 11 provinces across Afghanistan, with particular focus on economic planning and social welfare services.

He is grounded in strong ethics, adept at working across diverse, multi-cultural communities providing resettlement and growth support. Successfully reengineered and built institutions aimed at moving vulnerable segments out of poverty through sustainable community engagement and measured outcomes. Solid skills in management and administration, strategic planning and consensus building, civil society and government relations, budgeting and resource mobilization, program development and implementation

Dr. Samir is handling Middle East Market with an extensive grip on consumer research and corporate training flair that adds value for both client and in-house field workers.

Content & Community Linkage

Ola Joseph

Ola is the author of twelve (12) bestselling books and various video/audio programs. He is a United States Navy Veteran, National Speakers Association (Houston Chapter) Member of the Year, a member of the National Association of Judiciary Interpreters and Translators, and American Council on the Teaching of Foreign Languages (ACTFL).



Tiffany helps with office and project management at Aleedex. From her past background she has worked in health care, human resource and marketing industries which plays vital role in managing projects for multiple clients related to employee satisfaction studies and customer baselines.

Advisor Research

Sibghatullah Husaini

Sibghatullah Husaini has over two decades of extensive experience managing qualitative and quantitative consumer, advertising, baseline, pricing research working for different research agencies that include Oasis International, Neilsen Group,Gallup and Center for Statistical Research. He has served in clients globally and is heading research operations and strategy in Pakistan

Manager Program & Developments

Anish Chandrani

Anish (Technology Manager/Developer) has total 9 years of experience in complete Software development life cycle involving Analysis, Design, Development, Testing and Implementation of web based application and proficient in Microsoft Technologies. With domain knowledge of E-Commerce, E-Healthcare and Document Management System. Experienced in all phases of software life cycle like analysis, designing, developing, testing, installing, configuring and maintaining applications.